Coyote

Maria Tash

ALLURE / Maria Tash

Partners in Growth

Allure is a great help and partner for growth of my global business. The founders listen to all of our needs and the Allure staff are supportive and effective in helping us navigate through various digital options, customizations, and integrative challenges for my unique business category. They nimbly and adeptly create global digital solutions enabling us to achieve our goals together. This partnership supports our expansion needs in retail, wholesale, and ecommerce, so we can operate business effectively in countries around the world.

Maria Tash
CEO and Founder

Introduction

Maria Trash, a celebrated Fine Jewellery & Piercing service provider is uniquely placed in jewellery market for its high-end products displaying state of the art creativity. The mesmerising aesthetics of the product has given the brand a cult following including the most popular and influential faces of Hollywood industry.

Maria Trash, the CEO of the company was looking to expand her brand internationally. To accomplish this, she needed a digital commerce service provider who is well-versed with jewellery market, has extremely high technical competency, a strategic mind-set and never settles for mediocrity.

Problem

• Two different websites working hand in hand over different code sets desktop and mobile.
• Cross over of the technologies
• Disparity of the data sets with lot of physical stores, pop stores, e-stores.
• Achieve transparency in sales across different stores for piercing service and products.
• Inefficient customer service owing to multiple sales channels.
• Present the right service and products to their website visitors >

Solution

Being acquainted to the industry and required technical expertise building a strategy to offers targeted solution had been quite simple. Allure Commerce decided to join hands with Maria Trash not as a technical partner but as their growth hacker. The team started offered –

• An omnichannel experience to offer uninterrupted customer service.
• Fully integrated digital commerce which helped brand show relevant information throughout the customer buying journey.
• Common data sets to take strategic decisions for their marketing and sales activity.
• A universal account to service the need of transaction from diffident physical and e-store.
• A Magento based ecommerce store which has mobile and desktop experience integrated with newly designed interface.
• Custom development further helped to boost overall performance of the store.

Outcome

Maria Trash is able to keep customer service at its forte by harmonizing its worldwide systems and data internally as a part of their digital transformation initiatives.

The end to end omnichannel transformation has helped Maria Trash seamlessly manage all of its stores across the globe.

With Allure Commerce, as their growth partner the brand has seen a tremendous increase in their revenues and concentration in their worldwide footprint.

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