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HOLIDAY SEASON COVER IMAGE

Thrive Amidst Holiday Shopping Challenges

Get ready for the most wonderful and busy time of the year! According to eMarketer forecasts, the 2023 holiday season is expected to see a 4.5% increase in overall retail spending, reaching a whopping $1.3 trillion. E-commerce is set to play a significant role, accounting for nearly 20% of sales and contributing 48.5% of incremental spending gains. At Allure Commerce, we're...

eCommerce personalization data privacy

Personalization in E-Commerce: Consumer Trends

In the rapidly evolving landscape of e-commerce, it's no longer an anomaly to witness the enticing ads of recognizable brands gracing your laptop screens or stumble upon a "Recommended for You" section while exploring online stores. With the surge in online shopping, e-commerce enterprises are compelled to master the art of intertwining digital and in-store encounters — and the catalyst behind...