Coyote

GIGI NEW YORK

ALLURE / GIGI NEW YORK

Case Study Snapshot GiGi

GiGi is a venture of two renowned and high-end brands - GI and GIGI New York. GI has a legacy of high quality, pure leather manufacturing and delivering across the New York state in particular. Eventually, the brand saw immense opportunity in fashion industry for high end and artistically crafted leather bags and started with the GiGi New York to serve customers looking for high-end premium quality leather bags.

GiGi is looking to revitalize its entire business flow to deliver awesome customer experience throughout their buying journey. Right from how visitors find their products to the way they receive them; they wanted a unified system with full control on their inventories and supply chain.

Problems

  • Complex business models with overlapping of B2C and B2B models
  • Supply chain complexity especially during holidays
  • Lack of business transparency
  • Stringent Legacy platforms
  • Inappropriate Checkouts resulting in heavy revenue loss
  • High cost of customer support and customer dissatisfaction with the platform
  • Slow and Inappropriate Customer Service
  • Lack of visitor personalization

Solutions

Allure Commerce onboarded as a growth consultant and after conducting two-week long business audits and process understanding session the team decided to offered a complete makeover from the customers, inventory management and supply chain management standpoint.

Effective integration resulted in the business flexibility and efficient product marketing.

To revamp customer experiences and to create efficiencies within the supply chain and inventory management, Allure Commerce helped GiGi leveraged an entirely new approach that transformed the entire business flow for better resulting in-

  • A customized product experiences
  • An empowered business flows
  • Higher visitor conversion rate
  • Rapid and agile deployments

Outcome

The present system is highly personalised with mindful checkouts contributing in higher revenue gain. The customer-centric platform has the ability to portray the high-end nature of the brand with the relevance in showing products to even unknown audiences.

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