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GIGI NEW YORK

ALLURE / GIGI NEW YORK

GiGi New York: Growing Luxury DTC eCommerce Sales with Shopify

Born out of a bookbindery, GiGi New York is a U.S.-based producer of luxury, handcrafted leather bags with an international cult following.

Challenge

Bring limiting legacy applications into a modern, fast, omnichannel system with reliable user-friendly eCommerce checkout and ERP integration

Solutions

Allure Commerce conducted a week-long intensive workshop to fully understand the client’s processes and conduct a seamless migration to the Shopify platform.

Result

The flexible system provided GiGi New York with a reliable eCommerce presence, improving conversion rates and data analytics.

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