About Client
Maria Tash is a New York-based Fine Jewelry & Luxury Piercing brand founded by designer Maria Tash. For over two decades, Maria Tash has been revolutionizing the fine jewelry and piercing industries by creating innovative designs under her eponymous label based in New York City.
At present, the brand has a presence in several prominent cities of the world such as Rome, Dublin, Harrods London, and Dubai. With a cult following of celebrity clients including Rihanna, Zoë Kravitz, Blake Lively, and Jennifer Lawrence to name a few. Maria Tash has plans to continue expanding globally. The brand is now leading fine jewelry and luxury piercing destination for influencers and tastemakers around the world.
Business Challenge
Merging Multiple Sales Channels
Maria Tash’s digital commerce presence initially required the brand to maintain separate mobile and desktop storefronts in addition to the branded retail POS and B2C vendors. This system created multiple sales and inventory channels that required extensive, time-consuming monitoring and maintenance. The siloed approach limited Maria Tash’s ability to track and serve customers across all channels.
When Maria Trashed approached us, they were mainly looking for a technology partner who can help them-
- Deliver a cohesive experience for both mobile and website. Previously they had to maintain two different online stores for mobile and web users. This was a great setback for both users and the brand. This is making online monitoring and maintenance very tricky and time-consuming.
- Set up online data tracking of their visitors. These data are extremely important for the brand to present the right service and product to their visitors. These data can also be used in every stage of a customer journey from product discovery to browsing to trying to buying to referring.
- Seamless integration of the POS from different service stores in order to have transparency in sales.
Our Solutions
Digital Strategy Consultation
After a close evaluation of the brand’s sales channels, Allure established that Maria Tash’s customers experience multiple touchpoints with the brand. Because these touchpoints may occur online or at an in-person retail establishment, our solutions experts developed an all-encompassing strategy that allowed the communication of eCommerce and POS data across one unified system.
Magento eCommerce Integration
Allure’s certified Magento developers migrated both digital commerce storefronts into one unified system that works seamlessly across mobile and desktop devices. Thanks to Magento’s robust support for integrations, the Allure team connected retail POS data and inventory data. This update provided the Maria Tash team with a comprehensive sales and customer management system.
Key features
- Mobile-responsive digital commerce
- Custom Magento development
- Omnichannel support across eCommerce and in-person retail sales
- Support for sale of services and products
Business Outcome
Streamlined Omnichannel Commerce
Through the unification of multiple channels, Maria Tash’s retail, marketing, and sales teams enjoy improved efficiency, increased customer acquisition, and enhanced ROI. Greater internal data communication empowers the brand to deliver an improved elite client service level. International sales data and customer journeys are trackable across multiple channels, including social media, Maria Tash websites, and in-person piercing appointments.
Improved Customer Relations
Digital touchpoints provide the customer with a seamless user experience, enhancing the Maria Tash brand. Upon discovering and making contact with the brand online, Maria Tash customers may now complete their journey with an online jewelry purchase, or seamlessly transfer their experience by booking retail piercing appointments online. Upon arrival at the store, Maria Tash piercers and stylists are ready to welcome the customer and complete their journey with in-person services and one-on-one attention.
