With the upward trend of direct-to-consumer sales online, we knew we had to improve our Crosley websites. The shopping experience needed to be cleaner and easier. Marketing automation would be critical to keep up with competitors. And overall, we saw an opportunity to more closely align our Crosley Radio and Crosley Furniture brands, allowing them to sit side-by-side as sister websites. Allure helped us tackle all of these goals while providing their deep expertise on industry best-practices in both design and technology.Andrea Wellkamp - Vice President of Merchandising
As a leading brand in their segment, Crosley Furniture's digital strategy focused on their unique blend of retro products and modern styles. Recognizing their innovative electronics inventory and stylish furniture options, the emphasis was placed on enhancing UX and creating a seamless customer journey. The implemented solutions aimed to strike a balance between their established B2B presence and the growth potential of the D2C market.
The previous website lacked cross-interaction between Crosley Radio and Furniture, resulting in minimal consumer awareness of combining both products, as well as a lack of a smooth browsing flow and checkout process.
Allure Commerce customized the Adobe Commerce platform and integrated a powerful, cross selling base to create a unified sales management and digital commerce system.
By facilitating a smooth working environment for customization tools, UI and UX features, and addressing marketing and SEO concerns through the implementation of Adobe Commerce hosting and brand integration, Crosley Furniture optimized their backend processes and enhanced sales by 219%.