"Looking back on our eCommerce implementation, we realize that we underestimated the complexity of the integration and the amount of resources it would require. However, despite the challenges, we learned valuable lessons and were able to successfully launch the platform, which has since been generating positive results for our business."
The Allure Commerce Team
Graphic Image is a company that was established in 1969 by Bennett Glazer and is known for its commitment to quality, design, and function in their products. They began by creating datebooks and then expanded to various leather-bound products for the home, desk, and office. The company is highly regarded by its passionate customers and has now refocused on its core strength in bookbinding to produce leather special editions of classic children's books, legendary sports figures, and specialty recipes for kitchen and bar.
Graphic Image faced the challenge of transitioning from B2B to B2C in the past. To address this challenge, the company invested in digital commerce solutions that enabled the creation of a user-friendly interface, a beautiful product catalogue, and personalized customer experiences.
A successful platform transition & upgrade provided a competitive edge and drove significant growth in Graphic Image's digital commerce business.