1. Information We Collect

We collect information to provide, enhance, and personalise our services. The types of information we collect include:

• Personal Data: Information that identifies you, such as your name, email address, phone number, company, job title, and any other data you voluntarily provide when contacting us or using our services.
• Technical and Usage Data: We collect information such as your IP address, browser type, device identifiers, and pages visited on our website. We also collect information regarding the duration and frequency of visits, and how you interact with the site’s content.

2. How We Use Your Information

We use your personal information for various legitimate business purposes, including:

• To provide and deliver the services you request.
• To communicate with you regarding inquiries, service updates, or administrative matters.
• To send you promotional materials, newsletters, and event invitations (with your consent).
• To improve the functionality, security, and usability of our website and services.
• To comply with legal obligations or protect our rights and the rights of others.

3. Legal Basis for Processing

We process your personal data based on one or more of the following legal bases:

• Contractual Necessity: When processing your information is necessary for the performance of a contract with you.
• Legitimate Interests: For purposes related to improving our services, enhancing user experience, and conducting business operations.
• Consent: For sending marketing communications or collecting cookies, where you have given explicit consent.
• Legal Obligation: When processing is required to comply with applicable laws or legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to provide a personalised browsing experience and analyse site traffic. These technologies help us:

• Understand user preferences and trends.
• Improve our site’s performance and features.
• Provide targeted advertisements and content based on your interests.

You can control the use of cookies by adjusting your browser settings, but disabling them may limit some functionality of our website.

5. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with trusted partners and service providers who assist us in operating our website and conducting our business, such as:

• Service Providers: Companies that provide services on our behalf, such as payment processors, IT services, and marketing platforms.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests by public authorities.

6. Data Security

We implement robust security measures to protect your personal information from unauthorised access, use, or disclosure. These measures include encryption, firewalls, and secure data storage practices. Despite our efforts, no security system is infallible, and we cannot guarantee the absolute security of your data.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, including:

• Access and Correction: You may request access to the personal data we hold about you and ask for corrections if it is inaccurate or incomplete.
• Deletion: You may request the deletion of your personal data, subject to legal obligations that may require us to retain certain information.
• Opt-Out of Marketing: You can opt-out of receiving marketing emails by following the unsubscribe instructions included in those communications.
• Data Portability: You may request to receive your personal data in a structured, commonly used format and transfer it to another service provider.

To exercise these rights, please contact us using the information below. We may ask for verification of your identity to process your request.

8. International Data Transfers

As a global company, we may transfer your personal data to countries outside of your jurisdiction for processing and storage. When we do so, we ensure that appropriate safeguards are in place to protect your data, in compliance with applicable laws.

9. Retention of Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations. Once your information is no longer needed, we will securely dispose of it.

10. Links to Third-Party Websites

Our website may contain links to third-party sites. Please be aware that we are not responsible for the privacy practices or content of those external websites. We encourage you to review their privacy policies before sharing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, with the “Last Updated” date revised accordingly. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please reach out to us at:

Allure Commerce,
31 River Court Suite 1905
Jersey City, New Jersey 07310