Our biggest goal was always to bring together our two brands in a cohesive and seamless way for both customers and our team. Allure’s ability to build us a multi-domain progressive web app allowed our brands to exist side-by-side while allowing us to manage our product portfolio all in one place. This project took plenty of patience and teamwork, but set us up for future success.
Gabe Duverge - Digital Marketing ManagerCrosley Brands is reaping the rewards of an incredibly successful multi-domain Progressive Web Application (PWA), which is a testament to their innovation and commitment to providing a seamless user experience. This initiative, designed and implemented by ALLURE COMMERCE in collaboration with ADOBE Commerce Cloud, is paving the way for future digital commerce advancements.
Crosley Radio needed a robust e-commerce platform to handle their multiple businesses and channels, but faced challenges with an antiquated platform and poor UX/UI.
The solution for Crosley Radio included developing a multi-domain PWA that integrated customization tools, UI/UX features, and enhanced marketing and sales efforts.
By implementing a smart strategy that leveraged intuitive customer behavior, refining UX/UI for an easy journey and clear product availability, and focusing on data collection to repurpose, remarket, and stay connected, Crosley Radio achieved a remarkable 39% increase in revenue.